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The Dark Side Of Behavioral Finance With Susan Bradley


I am a self-admitted behavioral finance nerd. I love the academic lens on why we make the financial decisions that we do. My guest on this episode of The Resilient Advisor Podcast is going to present a different lens on this subject. Susan Bradley believes that there is a ‘Dark Side’ to behavioral finance and she explains exactly what she means on this episode.

Listener Giveaways

Transition Journal Giveaway - Only for the first 10 people: info@suddenmoney.com

3 Questions Overview PDF: info@suddenmoney.com

Connect With Susan

About Susan:

  • She is the Founder of the Sudden Money® Institute (SMI), a think tank that created the Certified Financial Transitionist® designation.

  • For 16 years, Susan has been training financial advisors in the unique processes and tools SMI created for managing the human dynamics of financial change.

  • She is a CFP.

  • She has served on the FPA’s National Board of Directors,

  • she currently sits on the National Football League’s Players Association’s Financial Education Advisory Board.

  • She is seen and heard frequently in the national media, including NBC’s Nightly News, CNN, NPR, The Wall Street Journal and The New York Times.

  • She is the author of Sudden Money: Managing a Financial Windfall (Wiley 2000).

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